Surtex 2014: Return of the Backpacker
May 29, 2014 § 1 Comment
As always, it starts with a backpack. And a plane ticket. And an oversize dream:
Me and my backpack are a compact – but PACKED – package with a lot of ideas. Nearly full to the brim but still saving room for extra adventures and last-minute detours. It took a lot of hours to pack this baby – to make the things, polish them, pick over everything and find the best stuff – only what’s really worthy – and print them and roll them tight. That part got to me a little bit…it can be stressful feeling like so much is on the line.
And then I took that sucker on the plane, and the bus, and the subway. And then I unpacked it – and there is no better feeling than letting it all roll out and expand and breathe:
You might not even guess all that was in a 60L backpack, right? And this year was a little more complicated than last year. I brought some paper and fabric mock ups to flesh out my collections:
I liked the paper mockups because they felt really “me” – and it’s fun to create a little illusion once in a while. I felt like they were at the right intersection of “realness” and playfulness for my art.
Another new/improved thing this year was branding – last year I was totally new at the business and hadn’t had time to really consider branding, and how that would affect how (or if) people remember my art – this year it came together more for me and I realized that I actually am building an audience and relationships with companies. Several companies remembered me from last year, or from my web presence. I got to see lots of exhibitor and artist friends and meet many new ones. Best of all, this year I had great support from Smashotron Scott, Jee, and Madison:
Surtex for me this year took on a huge importance – for most of the past year I feel like I’ve been on the cusp of gaining traction with my business, and I’ve felt that a good showing was the key to moving forward. And honestly, yes, I think it was a great show – we were steadily busy, talked to several dream clients, and had better location, portfolio and displays over last year. But as anyone who’s exhibited knows – no one really knows how well it went until a few months down the line.
So for now, I’m still hiking down my own art licensing trail!
Tagged: art, art licensing, baby, banners, booth design, chirstmas, design, fabric, floral, food, holiday art, illustration, kitchen art, mock ups, national stationery show, paper, pattern, product development, stationery, surface pattern, Surtex, trade show