Surtex Prep 2014: Starting to come together

April 16, 2014 § Leave a comment

LeahHoelscher_fabric LeahHoelscher_mockups1 LeahHoelscher_mockups2 LeahHoelscher_surtexflyer

My studio is in a full-on tornado of Surtex preparation! With just about a month to get ready, I’m busy putting together promotional materials, fabric swatches, product mockups, a look book, both displays and more. I’m really excited about all the new art I have to show this year and can’t wait to unveil it for all to see!

If you are attending or exhibiting at the show, please stop by and see me at booth #730.

Sketchbook: Right Now

April 7, 2014 § Leave a comment


I caught this quote off of the popular inspirational show The Walking Dead. Lately, I’m in the thick of it with updating my portfolio, making my first-ever look book, and getting everything ready for Surtex in May. It’s easy to feel overwhelmed and stressed, but I try to remember to be in the moment. I hear it’s a good way to deal with the zombie apocalypse, too.

New work sneak peak & guessing game! {updated}

March 18, 2014 § 4 Comments

Check it out, geography whiz kids! I’ve decided to have a little guessing game along with my new work sneak peek today.

First, check out these samples from my newest collection, which is so new it’s yet to be named!




Okay, now for the game:

Based on the three samples above, what city is this collection inspired by?

HINT: We can thank this city for the spread of coffee and jelly beans.

Post your guess in the comments and I’ll reveal the answer later in the week!

UPDATE 3.25:

…well maybe it wasn’t as easy as I thought :) Here is an additional image and hint:


HINT: It’s the only city located on two continents.

New Work: Sleep or Swim

February 3, 2014 § Leave a comment


I was recently inspired to make this illustration by the book The Secret World of Sleep by Penelope A. Lewis. Like a lot of creative people, I have a pretty fraught relationship with sleep. I’m always vowing to go to bed “on time” and then realizing that I have so many ideas I can’t sleep, or that I have to sacrifice sleep to get something important done. The book was a fascinating look at what our brain is actually doing when we sleep, some theories about how dreams are fabricated, and why sleep is so critical. It was fascinating and I highly recommend it!

Inspiration: Aleksandra and Daniel Mizielinski

January 19, 2014 § Leave a comment

Lately I’ve been swooning over Maps by Aleksandra and Daniel Mizielinski. It’s got more than 40 beautifully detailed hand drawn country maps. Check out the gorgeousness:






Sketchbook: Brrr

January 10, 2014 § 4 Comments


Hwacheon Sancheoneo Ice Festival, South Korea – I didn’t catch any but I did ride a 4-wheeler on a frozen pond!

This is how I feel about it being 2014:

January 3, 2014 § Leave a comment

© Leah Hoelscher

For once, I don’t have a laundry list of resolutions! 2013 was a big year – I made over 200 patterns and illustrations, filled four sketchbooks, debuted at Surtex and formed some great client partnerships, and finally launched my illustration business for real. On a personal note, I visited some friends in LA, moved in with Smashotron Scott, got my new studio in order, ran a half marathon and did lots of other fun things along the way. All I want to do in 2014 is KEEP DOING IT!


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